Promotional campaign goals:
- Attract attention
- Break the monotony
- Involve consumers and communicate important messages
- Increase sales
- Brand promotion
- Maintain Brand and company loyalty
- Promote purchases at the decisive moment
The specific objectives that RPV demand from promotions include:
- Improve the frequency and volume of consumption among current users
- Maintain Brand or product loyalty among current Customers at a specific POS or chain establishment.
- Attract new customers
- Quickly counter-attack the competition
- Regulate the stock held by merchants
- Compensate for seasonal fluctuations
- Create a special exhibition area at the POS
- Accelerate the rotation of slow-moving items
- Help current consumers get more out of the product
- To publicize and promote new uses for the product
- Help the undecided consumer make decisions at the point of sale
- Convince merchants to test new products at their POS
- Encourage potential consumers to learn more about our products
- Complement the impact of advertising in genera